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Credit Management Advice > Collecting cash
Do not just sell and expect to be paid

Your objective is profit, not sales volume. Do what it takes to get the customers' cash into your bank account - fast! So, what does it take?
The sections that follow give more details on these points.


Choose from a link below to jump to that subject
Get close to your Customer Have a clear Account Display
Make your Credit Terms very clear Achieve adequate Collection Coverage
Open New Accounts Properly Set Targets and Priorities
Issue Effective Invoices Rapidly Effective use of accounting systems to help manage late payment
Using the internet for collection Use Third Parties sooner rather than later
Cheques and Cheque Clearing Measure Collection Results
Get close to your Customer

Apply the 80/20 ratio, i.e. identify the few major customers who buy 80% of your sales - therefore who pay the most. 

The Few Major Accounts
Get good credit agency reports to indicate the right level of credit. Get to know customers' payments staff. Visit them at intervals. Cultivate them to get priority treatment - as you would buyers. Give them priority attention on queries and service.

The Mass of Non-major Accounts
Get the right individual's name for letters and phone calls, perhaps from credit application forms or routine correspondence.

Make your Credit Terms very Clear
In a Sales Negotiation
It is professional, not anti-selling, to say 'we can allow 30 days to pay - does that give you any problems?'. Discuss it, don't duck it. 

On an Order Acknowledgement
Stress your payment terms, as a condition of sale supersedes any buyer's terms. Send it to a named, responsible person.

On an Account Application Form
Include a paragraph for the buyer to sign, agreeing to comply with your stated payment terms and conditions of sale.

On Invoices and Statements
Show the payment terms boldly on the front. On invoices, also show the due date; e.g. 'Payment Terms: 30 days from invoice date - payment to reach us by 14th March 200X'.

On statements, repeat the terms and indicate debts past due dates.

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Open New Accounts Properly

Attitude
Treat this as the best chance to get payments properly arranged. The customer should expect to request time to pay and to be checked out. Don't deliver until you are happy to allow credit. Allocating the Account Number should be the control point. 

Actions

  1. Credit Application Form: - obtain correct name, company registration number (for companies),payment address, person for payments, phone, fax numbers,e-mail details and acceptance of terms.
    Click here for a printable application form (Zipped Word Document).
    Click here for a printable application form (PDF Format).

  2. Get credit references or not, according to policy. Decide maximum credit amount.

  3. Allocate account number and set up correct account details.

  4. Send a letter to the payment person confirming the amount of credit available. By doing so, you are introducing yourself to the person who will be making the payments, as well as confirming your payment terms and reiterating the amount of credit available. Click here for a printable letter confirming the amount of credit available.

  5. Now you are ready to sell to the customer on a credit basis, use special ledger category for 3 months, with telephone contact, to get customer into good payment habits.

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