| When you allow customers time to pay, it should
be a conscious decision - 'we believe this customer can and will
pay us on time' - based on knowledge, not an accident of selling.
If you knew a customer was about to go bust, would
you allow 30 days credit?
If you knew a customer paid others very late, would you expect payment
on time?
So it makes sense to find out. Credit managers
know that sales are increased, not reduced, by checking credit
worthiness
because sales efforts can be intensified with sound customers and
not wasted on a mass of unknown prospects.
There are many competitors for your customers'
funds and a supplier less tolerant than you may have started legal
action or even winding-up proceedings.
You need information to find out how others have
fared recently. There are two powerful reasons for managing credit
risk:
Commercial: future sales are more reliable.
Financial: profit is increased by fewer bad debts
and lower borrowings. |